I’m a Seth Godin Blog reader. He can explained something complex in simple words. He just did a blog post on Marketing. He titled the post Marketing in four steps. I read this post like five (5) times because it has the best marketing explanation that I have seen. Here is Seth’s post on Marketing:

  1. The first step is to invent a thing worth making, a story worth telling, a contribution worth talking about.
  2. The second step is to design and build it in a way that people will actually benefit from and care about.
  3. The third one is the one everyone gets all excited about. This is the step where you tell the story to the right people in the right way.
  4. The last step is so often overlooked: The part where you show up, regularly, consistently and generously, for years and years, to organize and lead and build confidence in the change you seek to make.

There is a lot of knowledge in this post. These are some of the things that he talks about:

  • Creativity & Innovation
  • Authenticity
  • Value
  • Service
  • Sales
  • Persistence

Either in business or your personal life, these are things that can bring value to you.